Posts in category 'Agent Resources'
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26
Now is the time to business plan for 2021
What are your goals? It's a question most of us ask ourselves this time of year. As another year looms closer, we must ask ourselves what we want to make of it both personally and professionally because without clear goals, it's easy lose focus.
The following quote sums it up well:
- Mahatma Ghandi
"Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny."
As Ghandi explains, you must be intentional about your...
9
Broker Take: Focus on marketing your value to clients
Eastern Shore
Agent Manager
Over the last few years, I've come to realize what everyone reading this needs to realize. We as REALTORS® are simply in marketing: the business of marketing our value.
A real estate agent's true job (the number one job) is marketing your value to potential buyers and sellers. This is a contact sport; everything else is secondary. Marketing is the big rock you fit in first and squeeze everything else around it. How much time are you spending on mark...
3
Do you have a plan for when the market changes?
Bellator Real Estate
Broker - Mobile Office
Every agent reading these words has a specific income goal in real estate. Whether you've stated it, written it down or acknowledged it in any other way, if your income is mostly derived from a real estate related activity then you are seeking (or hoping?) to put a certain amount of money in your pocket after all fees & expenses have been paid. Do you know what your number is? Perhaps more importantly, do you have a plan to achieve it, even if the market changes?
Wh...
13
5 tips for preparing your listing for photography
For most, the home buying process now begins in front of a computer or phone screen instead of in front of a yard sign. The internet has had an undeniable, permanent effect on how REALTORS® market properties, and with COVID-19 causing an even more pronounced uptick in online home searching, pictures may now be worth more than a thousand words of description.
Even if you have a virtual tour of your listing, the property photos are what many home search websites feature first when someone clicks for more information on a property. Photos are your listing's first impression to potential buyers, and as a REALTOR®, your job is to show that listing in best light possible.
Maybe you're having professional photography done for the listi...
23
Looking for more business? Don't automate your client interactions.
You can have the best automated systems out there to stay in touch with your clients. Your clients can get an email from you every week and something in the mail from you every month. They can have your magnet on their fridge and your calendar on their desk at work.
And all of that is fantastic marketing. But do you know the best way to make yourself their trusted real estate advisor? Phone calls and in-person conversations (within social distancing guidelines) are the way to have a steady, sustainable income in real estate. They're vital components to creating and maintaining relationships, and to be authentic, they can't be automated.
Reluctance to make these calls is the downfall of many REALTORS®, who worry the...
