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If more of your friends, family members, and former customers & clients would simply remember that you are a REALTORĀ® then you would probably earn significantly more money through referrals, right? You might feel bombarded at times when you read so much harping on the same message: Reach out to your sphere of influence (SOI), contact your database, and don't let people forget about you.
The simple reason is that ALL selling these days is relationship-based selling. People like to buy or sell through people they know or who are known by a friend or family member who can attest to the salesperson's effectiveness and professionalism. Period. Stay in touch with more people in a genuine way, and you will earn more money. That is the "secret sauce" to big earnings in real estate: staying connected with your s...
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