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26
Now is the time to business plan for 2021
What are your goals? It's a question most of us ask ourselves this time of year. As another year looms closer, we must ask ourselves what we want to make of it both personally and professionally because without clear goals, it's easy lose focus.
The following quote sums it up well:
- Mahatma Ghandi
"Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny."
As Ghandi explains, you must be intentional about your thoughts, words, actions, decisions, goals, etc. in order to end up where you want to go. The same is true for your business. You must have a plan in order for your business to reach its full potential. Be an on-purpose agent, not an accidental one.
Based on the Ninja Selling Philosophy, reaching those goals means having "X" people in your database and working the Ninja process completely with each and every one of them. Goals and business plans can be hammered out in a matter of hours, but the key to next year's success is to start creating and reinforcing positive habits now.
Your real estate business relies on three things:
1) Mindset
2) Skillset
3) Action
By creating the habit of keeping a positive mindset, you are helping set yourself up for success. By creating a habit of working diligently, you are developing, maintaining and improving your skills. Being your database's "top-of-mind" REALTOR® of choice is of no use without an excellent skillset. It will take you about 30 to 60 days to create any habit, whether it be positive or negative. If you've not started, start today. Wake up, get into the right mindset, begin creating positive habits, and take action.
If Ninja suggests that you need one person in our database for every $1,000 that you want to make in any given year, you need 300 people in your database if your goal is to make $300,000 in 2021. Check that against your operating budget to ensure you can afford to consistently reach out to that group of people. You MUST also call on these people regularly, in addition to regularly contacting them through autoflow, like newsletters or mailers. Calculate calls and transactions into your time commitment. Be honest with yourself. If it all works out, great. If the money or time commitment is too much, adjust your goal.
Establishing goals and creating the daily system to make it happen is the hard part. But do it now. It'll only be more difficult the longer you wait.
