
If more of your friends, family members, and former customers & clients would simply remember that you are a REALTOR® then you would probably earn significantly more money through referrals, right? You might feel bombarded at times when you read so much harping on the same message: Reach out to your sphere of influence (SOI), contact your database, and don't let people forget about you.
The simple reason is that ALL selling these days is relationship-based selling. People like to buy or sell through people they know or who are known by a friend or family member who can attest to the salesperson's effectiveness and professionalism. Period. Stay in touch with more people in a genuine way, and you will earn more money. That is the "secret sauce" to big earnings in real estate: staying connected with your s...
The information provided is merely for educational and informational purposes. It is not intended as a substitute for professional advice. Should you decide to act upon any information provided in this writing, you do so at your own risk. While the information in this writing has been verified to the best of our abilities, we cannot guarantee that there are no mistakes, errors or that the information is the most up to date.

As REALTORS®, we have the answers. Or perhaps it's better to say, we have the tools and ability to show our clients their options. To do that, it's important to stay up to date on those options, including some of those you may not come across quite as often. It's perhaps more important now than ev...
We are all working to establish a new normal both personally and professionally in light of disruptions caused by COVID-19. The full extent of the virus' impact on the Gulf Coast real estate market as well as how long that impact will last is yet to be determined. However, the good news is as a REALTOR®, you have associations working tirelessly to help you through this difficult time.
Many local and national REALTOR® associations are producing content to help you with your financial health, how to grow your business, how to adjust your business strategy going forward and the list just continues -- often for free or at a steep discount.
Have you been putting off checking out the RPR site or all that the National Association of REALTORS® has to offer? Well, let this be a sign that it's time to create an account and/or subscribe. The list below is by no m...

If you have all the real estate business you can handle, then you're probably going to want to stop reading this. But if you — like many real estate agents along Alabama's Gulf Coast — are looking for ways to generate more real estate leads for your business, consider using YouTube.
With social distancing at the forefront of everyone's minds, video is now one of the best ways — if not the best way — to connect both with your sphere of influence, and with those whom you don't necessarily share a personal connection. Learning more about YouTube and ways to shoot video are skills that can pay dividends for your real estate business.
The good news is creating a YouTube channel is a straight forward process, and it's a great way to...

I'm a read & research guy, and I have been up to my neck in reading and learning as much as possible about what we're all facing or experiencing in the world today . . . man, some days are just overwhelming! It seems that 90% of my email involves COVID-19, 100% of the doom & gloom news I watch or listen to is about it, and it seems to be one of the only topics of discussions we're having as REALTORS®.
I don't know about you, but I realized I needed a break! We're only ab...