Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 22 Posts
- 2025 | 49 Posts
- 2024 | 50 Posts
- 2023 | 36 Posts
- 2022 | 53 Posts
- 2021 | 63 Posts
- 2020 | 77 Posts
- 2019 | 1 Posts
- 2018 | 2 Posts
- 2016 | 3 Posts
- 2015 | 8 Posts
- 2014 | 1 Posts
- 2012 | 1 Posts
- 2011 | 2 Posts
2
Don't let the busy market keep you from staying in touch with past clients
Many REALTORS® along the Gulf Coast have had a busy summer -- probably busier than ever before – with how well the market is doing in our area. It's a blessing, and it's a curse because there are only so many hours in the day. And when you're busier than ever, it's easy to neglect the parts of your business that don't include putting out fires for this week's closings.
During times when the market is hot, autoflow programs that can help you stay in touch with clients become all the more important as a way to stay top-of-mind with them without adding any extras to your To Do list. However, that will only work for so long. Those programs, like mailers or newsletters, only work in conjunction with voice or face-to-face contact.
Ideally you should be calling both potential clients and past clients regularly to stay in touch with them. However, if you can do nothing else, DO NOT neglect calling on your past clients.
Prioritize them.
Understand that your client's experience with their transaction is key to your future in this business. If you're in this business for the long-haul, your transaction is not complete until you've seen your buyers through getting settled into their new homes.
Set weekly reminders to reach out to them for a month. Ask about the move and about their new houses. If they need lawn people, painters, a drug store, etc., share your list with them. Be a friend. Be a local expert. In a month, check on the deed/assessing their property with the county. After that, make sure they are included in all of your sphere marketing, including calling them when you're able to return to doing so regularly. Go ahead and set their property anniversary dates in your CRM to trigger a Real Estate Reviews in a year. Enter their birthdays to remind you to send a card to them.
With this market you're not only making good money now, you have an incredible opportunity to vastly expand your database with THE best people possible: past clients. They are THE best people to have in your database and to stay in flow with. For each closing (if they weren't already in your database), that's an additional $1,000 - $2,000 a year for as long as you remain in this business.
In any market -- but especially this one -- you will have exponentially increased you future income and exponentially reduced the number of hours needed to achieve that income by taking care of and staying in touch with your past buyers and sellers.
