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4 ways to work on your business during quarantine
With business, schools and events closing or being cancelled, don't think that means your business is closed, too. Even if you can't actively show properties or hold open houses, there's plenty to do. You can work on your business while you aren't able to work in your business at the moment.
Taking the time now to prepare your business for when the market bounces back to normal sets you apart and the behind-the-scenes work will pay off. Check out these suggestions to get you started.
Continuing Education (CE)
With many economists projecting a backlog of pent-up demand for real estate when the market has recovered, you'll be busy then, so handle your CE now. It still must be completed by September 30, 2020.
The Alabama Center for Real Estate offers six online classes to assist with the fulfillment of AREC license renewal requirements. To support Alabama real estate licensees during this time of uncertainty, they are waiving the fee for their "Risk Management Avoiding Violations" online class featuring Jim Lawrence. Type in the code "ACRE_free" at check out to sign up for this self-paced class at no charge!
Organize your database
Does your database need a defibrillator? If so, no better time than now to start the revival process. If you don't have your contacts organized into a Customer Relationship Management (CRM) system, that's your first step. Comb through your phone, social media friends/followers, Rolodex, the papers on your desk and the church/sports team/school directory for the contact of information of your sphere of influence (SOI). You'll need the info for any type of automated marketing materials.
If you already have your contacts organized in a CRM, take the time to audit the information to make sure it's updated. How? Reach out to your sphere of influence. You have the time to no longer have to rely on automated marketing -- and you have a legitimate reason to check in on your people.
Create Content
People are online right now, so you should be, too. If you've never quite figured out how Facebook or Instagram or Pinterest works, nows the time. If you're a social media pro, post a video, share an article, snap a photo, or share a listing -- present something online that provides value to your followers to let them know you're still there and ready to serve. See a community need for certain information? Step in to fill that void. Maybe it's reaching out to businesses to see who has job openings or restaurants with take-out options to provide that information to the public.
Google yourself
Yes, you seriously do need to Google yourself on a semi-regular basis. As a REALTOR® with so much public facing contact information, you are all over the internet -- probably in more places than you realize. It's very easy for this information to be either out of date or incorrect. Examples could be: You just moved brokerages OR you have a new bio with more recent information. A good rule of thumb is to search for yourself on Google every 3 or 4 months to make sure that all of your information is correct.
