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Raise your hand if you were licensed and selling real estate 10 or more years ago.
If you were, you may remember Buyer Seminars. Not everyone hosted or put them on, but they were a common part of the real estate marketing experience not that long ago.
If the name isn't ringing any bells, agents would advertise the seminar, held after hours at the office or at a local coffeeshop, and give a presentation on a particular aspect of the home buying process with a time for Q&A afterward. They would have food and drinks available and sometimes lenders would even be sponsors for it. It was a simple concept, a simple concept that can be adapted to today's Zoom-favoring environment and can actually help you gain listings. How?
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