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Bringing back real estate seminars
Raise your hand if you were licensed and selling real estate 10 or more years ago.
If you were, you may remember Buyer Seminars. Not everyone hosted or put them on, but they were a common part of the real estate marketing experience not that long ago.
If the name isn't ringing any bells, agents would advertise the seminar, held after hours at the office or at a local coffeeshop, and give a presentation on a particular aspect of the home buying process with a time for Q&A afterward. They would have food and drinks available and sometimes lenders would even be sponsors for it. It was a simple concept, a simple concept that can be adapted to today's Zoom-favoring environment and can actually help you gain listings. How?
A Seller Seminar would be a great place to prospect for listings by connecting with potential sellers before other real estate agents even know they are thinking about selling their homes. A few examples titles for these seminars could be:
- FREE Home Seller Seminar: How to Sell your Home and Buy Another in this Crazy Market
- Selling While Social Distancing: FREE Virtual Seminar
- Low Inventory: Yes You Can Sell & Find the Right Home for You
Just to give you a little bit more of an idea about these seminars, here a few points you could cover:
- Why selling now may be a smart move
- How pre-planning sets you up for success
- Virtual strategies to market a home
- Which renovations net sellers the highest ROI
- How to increase the resale value of your home without renovations
- The emotional aspects of the home sale
- The importance of pricing properly and having the house ready to show
- What they should expect of their agent & the marketing plan
Obviously, these are just a few subjects you could cover in a Seller Seminar, but hopefully you get the idea: provide sellers with useful information so they will list their houses with you – because you took the time to fill in the information gaps that made them nervous about selling.
But before you consider a Seller Seminar the only option in our current market, consider the source of most of our inventory. Far and away, most of the listings in our market are coming from buyers that are looking for another home locally. Only a small percentage of local sellers are moving out of our area. This means while hosting a Buyer Seminar may seem counterintuitive at the moment, but you may be able to actually generate listings from them.
Think about it. What are sellers' four greatest fears right now? We would suggest they are:
- Finding an acceptable replacement home
- Having to move twice
- Losing out due to being a contingent buyer
- Making Double Payments
All four of these are related to their soon-to-be homes -- not their current homes! They are actually buyers' concerns. So maybe you can also find listings by doing Buyer Seminars. A few examples titles for Buyer Seminars could be:
- Buying your Dream Home
- Navigating Today's Home Buying Market
- Low Inventory: You Can Sell & Find the Right Home for You
While seminars may not have been typical in the last few years, the time to bring them back is now. The overhead is low, and thanks to Zoom, it is super easy for those interested in attending to do so. Low inventory markets call for inventive ways to find listings. Give this one a try!
