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Use real estate reviews to generate listings
Are you looking for listings? If you – like most agents along Alabama's Gulf Coast right now – answered yes, then let us introduce you to a powerful Ninja Selling concept that may help you do just that.
Real estate reviews allow you to give overviews of the real estate market in the area without necessarily having to price a home in the process. Think: How many homes have come on market in their neighborhood since I last spoke with them? How many have sold? How long did it take to sell? Are sales prices going up? It's not a CMA — just pull the stats for a particular neighborhood.
Generally, these are done on property anniversaries for former clients, but people are interested in what's happening in real estate right now. Who is? Former clients, your child's basketball coach and practically anyone else you happen to chat with throughout your week. Why? Because it's relevant information due to our area's historic seller's market. If someone is on the fence about selling, it may be what pushes them to list — with you.
Do they know "contingent on the sale and closing" is an option? Do they know they can "occupy after closing" or "occupy before close?" Do they know about "escalation clauses?" These are things we're seeing all the time now. Potential sellers may feel comforted enough to list their home if they knew you can use those tactics to help them navigate today's market.
Check out the Ninja Selling video below for a how-to on real estate reviews!
